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Brand guide
Beauty watch: plum, auburn or chestnut mascara?
Three autumn shades enter. Your undertone gets the final word.

How to Be a Redhead published a September 30, 2026 guide comparing plum, auburn and chestnut shades in its Finally Have Lashes range. It is the brand’s own guide, not an independent OMGinger product test.
Plum can create contrast, auburn can echo warmer copper tones, and chestnut offers a deeper neutral direction. OMGinger does not sell these items, receive commission or make availability claims.