Doja Cat’s Tour Film Has a Second Star: the Glasses

Doja Cat’s new tour documentary puts the cameras on the people making the show happen—and gives the camera brand a close-up. Ma Vie World Tour arrives on her YouTube channel October 23, a roughly 12-minute short directed by Quinn Whitney Wilson and filmed almost entirely on Ray-Ban Meta glasses, according to The Hollywood Reporter.

Meta formally announced the project on October 15, Digital Music News reports. The footage comes from Doja’s and her crew’s perspectives, including time waiting in the wings and backstage. That shift is the draw: not simply looking at the performer, but seeing something of the show from the other side.

Wilson promises an “intimate, unfiltered look” in her statement to THR. Intimate is plausible; unfiltered is doing some heavy lifting. A camera on someone’s face changes the viewpoint, not the fact that a director is shaping a short film. Add an explicit brand partnership, and proximity shouldn’t be mistaken for an absence of curation.

The sponsorship extends well beyond the footage. Ray-Ban Meta is an official tour partner, and THR reports that creative director Brett Alan Nelson designed five custom pairs incorporated into Doja’s looks and choreography. The product gets a costume change. A related display of tour outfits and custom frames runs October 17–25 at Meta Lab LA, according to Digital Music News.

None of that rules out a revealing film. It does set a useful test for October 23: do these performer-and-crew perspectives show us something about touring that an ordinary backstage camera couldn’t? The glasses already have their close-up. The interesting part is what we get to see through them.