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Hair news · Event October 6, 2026

Sophie Turner has no hair allegiance

Red made her famous. Brunette makes her harder to find. She seems delighted by both.

Auburn, blonde and deep reddish-brown hair ribbons arranged over a black leather jacket.
AI illustration · Oh My Ginger

Sophie Turner has changed her hair again, which would be ordinary celebrity maintenance if the public had not spent fifteen years treating her scalp like shared intellectual property.

At Louis Vuitton's Spring/Summer 2027 show in Paris on October 6, Turner appeared with a deeper reddish-brown shade, loose curls and an '80s-leaning leather look, as reported by InStyle. It was darker than the auburn most closely associated with her and warmer than straightforward brunette. The colour sits in that useful diplomatic territory where both camps can claim her and neither gets custody.

That argument follows Turner because red hair helped build one of television's most recognizable silhouettes. She is naturally blonde, but began dyeing her hair red at 13 to play Sansa Stark in Game of Thrones. Years later, the audience still reads auburn as her signature—even though, in a 2017 Vogue interview, Turner discussed returning to blonde for another role and how strongly hair can shape a character.

Her present answer is refreshingly disloyal. InStyle quotes Turner telling The Sydney Morning Herald that she no longer identifies with any single hair colour after years of changing it for work. She also described the reactions each shade attracts: blonde receives the warmest response, red draws fewer but more intense reactions, and brunette lets her move with greater anonymity.

That last point gives the latest colour more substance than a salon-chair reveal. Turner has darkened her hair for the upcoming Tomb Raider series, in which she plays Lara Croft. Brunette is therefore both a character choice and, by her own account, camouflage. Red hair made her visually inseparable from Sansa; darker hair allows the actor to step into somebody new while being recognized less often between takes.

There is something pleasingly unruly about refusing to protect the look that made you famous. A signature shade can become a public shortcut: red means Sansa, blonde means Sophie, brunette means Lara. Turner's position is simpler. All three belong to her, and none gets permanent residency.

So no, the ginger card has not been confiscated. OMGinger recognizes natural colour, dye, wigs and historic red-haired eras. Turner is merely exercising the right to leave the group chat, change the icon and return whenever the lighting is flattering.

Reader discussion

Can a signature look belong more to the audience than the person wearing it?

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